In the ever-evolving realm of influencer marketing, are influencer-led brands still thriving in 2025? As 2025 trends shift toward social commerce and long-form video on platforms like YouTube, Instagram, and TikTok, micro influencers are driving…
Browsing Category News
The beauty world is constantly evolving, and there’s always something new to talk about. In this category, I’ll keep you updated on the latest trends, industry news, and must-attend events. Whether it’s a beauty expo, an exciting influencer collaboration, or a new product launch, I’m here to bring you all the insider info. Beauty is so much more than just products—it’s an ever-growing, dynamic industry with lots of innovation happening behind the scenes.
One of the things I love most about the beauty industry is how creative and diverse it’s become. From indie beauty brands that are shaking up the scene to groundbreaking beauty tech that’s changing how we shop, there’s always something to get excited about. I’ll also dive into the impact of sustainability in beauty, as more brands are taking steps toward being eco-conscious, which is a trend I’m fully behind.
And of course, I can’t wait to share recaps of major beauty events, like industry award shows or global expos. Whether you’re a beauty professional or just someone who loves keeping up with the latest trends, I’ll bring you everything you need to know to stay in the loop.
Cruelty-Free Certification Changes: What Consumers Need to Know
In a world that increasingly emphasizes ethical consumption, I recognize the importance of understanding cruelty-free certification and standards for conscious shoppers. This article delves into the true meaning of cruelty-free, the recent changes in certification…
Beauty Influencers to Watch in 2025: New Faces, Big Trends
The beauty industry is in a continual state of evolution, and I find it fascinating to observe the influencers who are shaping its landscape. I am eager to highlight some of the freshest faces making…
AI-Powered Skincare Analysis: The Future of Personalized Beauty
Introduction to AI-Powered Skincare Analysis Imagine a beauty routine tailored precisely to your skin’s unique needs, powered by cutting-edge AI. In the rapidly evolving skincare and beauty industry, AI-driven analysis is revolutionizing personalized care, with…
The Beauty Industry’s Biggest Acquisitions This Year — And Why They Matter
In the beauty sector’s surging M&A wave, major players like L’Oral’s acquisition of Aesop and Unilever’s strategic moves signal a holistic shift toward consumer-driven innovation. Emerging brands such as Tower 28 are also in the…
AI Beauty Assistants: Are They Replacing Human Advice?
As I scroll through my favorite beauty apps, I can’t help but marvel at the precision of AI beauty assistants-tools that promise to revolutionize how we choose our products. But as these algorithms evolve, I…
Top 5 Most Anticipated Beauty Collabs of the Year
The beauty industry is abuzz with excitement as innovative beauty collaborations take center stage, and I can’t help but share my enthusiasm. These partnerships not only amplify brand reach but also redefine beauty trends, bringing…
Viral Skincare Trends Dermatologists Are Warning Against
In the ever-evolving world of skincare, social media platforms like TikTok, TikTok trends have birthed a wave of viral trends that promise anti-aging miracles and youthful appearance. However, experts like Dr. Molly Hales, along with…
The Latest Beauty Tech Gadgets Worth the Hype in 2025
In 2025, beauty gadgets are revolutionizing skincare with cutting-edge technology like LED light therapy and microcurrent devices, offering unprecedented at-home treatments. Brands such as Shark CryoGlow and CurrentBody Skin are leading the charge, bringing innovation…
Top 5 Most Anticipated Beauty Collabs of the Year
In a world where beauty is ever-evolving, collaborations between brands and personalities create waves of excitement, shaping trends, makeup techniques, and consumer preferences. As I delve into the top five most anticipated beauty collaborations and…